Marketing
AI agents that use Instagram Business
UtilitySpaces gives an AI agent scoped access to Instagram Business through its own encrypted connection, not your password. The agent can call 6 named Instagram Business tools, and the 3 that write wait for a person's approval unless an admin has set the connection to run without asking. Every call is written to a hash-chained audit log with its arguments and its result.
What an agent can do in Instagram Business
Read the media feed of a connected Instagram professional account, and publish images and Reels. An agent calls these by name, and matching is exact.
| Tool | What it does | Waits for approval by default |
|---|---|---|
| Get media | List media objects for an IG business user. | No — read only |
| Publish an Instagram image | Publish a feed image from a public https JPEG URL with a caption. igUserId is optional when exactly one account is linked. | Yes — it writes |
| Publish an Instagram Reel | Publish a Reel from a public https MP4 or MOV URL (H.264, 3 s to 15 min, 9:16 recommended) with a caption. | Yes — it writes |
| Publish an Instagram carousel | Publish 2 to 10 photos and videos as one carousel post: items are { url, type: image | video }. | Yes — it writes |
| Look up a public Instagram business account | Read a public Instagram business or creator account (a competitor, a partner): profile, follower count and its recent posts with likes and comments. Personal accounts cannot be read. | No — read only |
| Read public posts for a hashtag | Top or most recent public Instagram posts for a hashtag (any language). Meta allows 30 different hashtags per 7 days per account, and does not say who posted. | No — read only |
3 read tools, 3 write tools. Generated from the connector catalogue the product runs on, so it cannot list a tool that does not exist.
What waits for a person
Reads run on their own. These do not — each one waits in Approvals for an owner or admin unless an admin has set this connection to run writes without asking, and every call toInstagram Business, approved, rejected or unattended, is logged.
- Publish an Instagram image
- Publish an Instagram Reel
- Publish an Instagram carousel
What connecting Instagram Business takes
Instagram Business uses OAuth, so you authorise in Instagram Business’s own screen and no secret is ever typed into UtilitySpaces. The connection asks for 4 scopes, fixed in the catalogue and shown to you by Instagram Business before you agree:
- instagram_basic
- instagram_content_publish
- pages_show_list
- pages_read_engagement
Credentials are encrypted and bound to your workspace, never read back, and every outbound call passes one guarded fetch — the connector security posture sets out exactly how, and the security page covers the platform around it.
Where Instagram Business fits
Give an agent Instagram Business work by writing a message in the inbox, or put its tools in a scheduled flow. What the run cost is on the cost breakdown.
Other marketing integrations: Facebook Pages, Listmonk, Mailchimp. Or see every application agents can connect to.
See it doing your actual work
Open a demo workspace, connect one app, and give an agent a real job. No card, no sales call.
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